Las Vegas x Hainan Airlines:
Fliggy Campaign

Background

Acknowledging the importance of OTA platforms in the Chinese travel market, LVCVA invested in dedicated Fliggy campaign pages to develop brand content and better connect with Chinese travelers.

Creatives

Objective

Generate awareness and promote various travel products to Chinese travelers during peak season.

Strategies

Create five different banners that resonate with Chinese travelers to rotate on Fliggy for a month leading up to peak travel period.

Key Results

133M
impressions
229%
achievement
2.6M
total page views