San Francisco Travel Association:
Ctrip Fall Campaign

Background

This Ctrip campaign was created to promote San Francisco as the prime travel destination for fall, specifically during the popular Golden Week holiday.

Creatives

Objectives

Promote San Francisco as a premiere travel destination for Chinese tourists during fall travel period (Golden week through Thanksgiving).

Strategies

Created KVs (Golden Week, Food and Wine, Beyond SF Road Trip, and Thanksgiving) to be placed on Ctrip. Leveraged Ctrip’s website, app, social media and instant messaging app for placement.

Key Results

11M
campaign exposure
11M
total PV
33K
total clicks