San Francisco Travel Association:
Fliggy CNY Campaign

Background

For this campaign, SFTA sought to capitalize on Chinese New Year, one of China’s most prominent national holidays and a popular time for Chinese to travel abroad.

Creatives

Objectives

Promote San Francisco as a premiere travel destination for Chinese tourists during this peak travel season.

Strategies

We created unique banners with San Francisco icons and partners. A new campaign page was developed in preparation for this campaign, and banner ads were launched to increase awareness amongst the target audience.

Key Results

122M
impressions
2M
campaign page views
609
room nights booked
(+150% YoY)
6K
airline passengers
(+103% YoY)