Youku and Acura:
Travel With Food & Wine, Seasons 1 and 2

Background

“Travel With Food & Wine” is a Youku production focused on scouring the world to find the best wine and food. Season 1 was set in Australia, while season 2 was held in Los Angeles. Hylink is the primary investor in the series, bringing together content producers and sponsors to make the culinary vision a reality.

Creatives

Objective

Drive brand awareness for “Best of LA” while showcasing the convenience and ease of access to Los Angeles. Find product sponsors, production plan, storyline script, and arrange financial investments to the show.

Strategies

Season 2 of “Travel with Food & Wine” was filmed in Los Angeles as a two-part special series. Grassroots travel bloggers were used as brand ambassadors for maximum OTA conversions.

Key Results

8M
views
760K
followers
150K
conversions to OTA website
(Title Sponsors: Yum Brands and City of Melbourne)