Services

Anyone can do social media – but do they have

We do.

There are a slew of agencies that claim they’re the experts in Chinese digital advertising. But when it comes down to sheer volume, results, and industry recognition, there’s only one agency that stands out from the pack.

Find out how we stack up against our competitors here

Social Media Other Chinese Travel Agencies
Social Media Verification (Weibo/WeChat)
Social Media Media Buy (follower acquisition)
Have Most # of Social Media Accounts
Proprietary KOL Evaluation Methodology
Chinese Media Buy & Publisher Relations Other Chinese Travel Agencies
Largest Media Buyer in China
Media Planning
Media Buy 2018 in USD $1.5bn+ Unknown
Major OTAs Worked With Ctrip, MFW, Fliggy, Meituan Ctrip
Measurable ROI metrics Hotel Nights, PAX, $, ADR, Units Sold
Third Party Ad Tracking
# of Single's Days Survived 1 0
Dedicated Publisher Account Team
Industry Leadership Other Chinese Travel Agencies
Founding Member, China IAB
Founding Member, China Media Rating Council
Founding Member, China 4As
Consecutive Winner of CI Week Best Internet Advertising Company (2008-2017)
Consecutive Winner of Effie Greater China Most Effective Independent Agency of the Year (2011-2017)
Number of Physical Offices in U.S. 2 (NY,LA) 1 (shared)
# of U.S. Staff 40+ < 10 (including interns)
Dedicated Account Team in the US (to Answer Your Questions in Your Time Zone)
# of Staff in China 2,400 < 100
# of Offices in Mainland China 14 < 5
# of Offices in Asia Pacific Outside of Mainland China 3 0
Making DMOs Our Focus Other Chinese Travel Agencies
# of U.S. DMOs Actively Serviced 20+ < 5
# of Travel tourism articles published from 2016 to 2018 20+ < 10
# of Room Nights delivered Since 2016 450,000+ Unknown
First Industry Opportunities Since 2016 6 0

Social Media (WeChat, Weibo)

Verification Microsite (WeChat)
Management Campaigns
Advertising Audit

KOL/Influencer Engagement

KAPE Index (KOL Aggregate Performance Efficiency Index)
Outreach, Sourcing & Activation
Campaign Management

Website

Web Development
In-Country Hosting
ICP Registration & SEM Set-up
SEO
Audit

Media Buy

Media Planning Targeted Buying & Retargeting
Optimization OTA Campaigns
Video & OTV Negotiation, Buying & Execution
Programmatic

Public Relations

Communications Audit
Traditional Public Relations & Media Outreach
Content Development
Awards

Data Analytics

Campaign Data Analytics Dashboard
Data Visualization Architect Data Warehouses
Big Data DMP Utilization for PMP(specific for china)
Data Warehousing Consumer Data Analysis
Data Capturing

Creative

Content Creation Web, Mobile, Social & Digital Creative
Experiential Marketing Key Visual Development
Graphic Design Native Ads Creation
Integrated Campaign Ideation