Estee Lauder

2019 Single’s Day EL China Campaign

Results

$70MM+ USD
transactions in first 25 minutes
8.9MM+
units core products sold in 1 hour
15,000
lipsticks sold in 5 minutes by the influencer
400,000
units are sold out in 36 minutes

Objectives

  • To engage and maintain audience’s attention over the course of one of the most popular online shopping days.
  • Stand out from other popular social e-commerce,
  • Effectively utilize tier-one celebrities and KOls to our benefit.

Strategies

In 2019 Single’s Day, our Shanghai team created contents for EL and distributed them on social platforms with celebrities and KOLs, reaching millions of followers. Paid media and digital engagements amplified the contents and ultimately drove millions of conversion.

More Work