Bobbi Brown

Lip Tint Duo Re-promotion Campaign

Results

20 MM+
unique users across all regions reached
146%.
goal achievement rate
114%
Impression achievement rate

Objectives

To continue the success as well as to win more business in the heated competition of the lip balm market, Bobbi Brown would like to launch a re-promotion campaign across EMEA & APAC to drive brand awareness and conversion both online and offline.

Strategies

Capture target audiences via key social channels to increase brand awareness. Precisely target users who have purchase intent and increase conversion. Leverage Facebook Brand Lift Study to help the brand understand the creative performance and consumer digital touchpoints.

As consumers in different regions have various digital behaviors and content preference, Hylink helped Bobbi Brown to localize the creative materials to fit the needs and better resonate with the target regions. Hylink identified media channels and budget allocation for each region based on our in-depth analysis and understanding of the local markets. Besides regular targeting, geofencing around offline stores, retargeting for online conversions have been implemented to the campaign to optimize the results.

We also helped the client to set up Brand Lift Study throughout the campaign for consumer insights analysis.

More Work