Target confirmed travelers traveling to and through Dallas Fort Worth International Airport and drive them to the pop-up store.
The campaign ran for one month, maximizing media efficiency and drove awareness by utilizing data from a third party partner on the target audience traveling through DFW. By doing so, Hylink was able to use available data and only target confirmed travelers (travelers who booked flights to/transiting via DFW). Also leveraging the American Airlines AAdvantage database to reach their audiences. This approach helped easily measure the effectiveness of the campaign by including factual footfall measurement to attribute to our advertising efforts.