-To engage and maintain audience’s attention over the course of one of the most popular online shopping days
-Stand out from other popular social e-commerce brands
-Effectively utilize tier-one celebrities and KOLs to our benefit
In 2019 Single’s Day, our Shanghai team created contents for EL and distributed them on social platforms with celebrities and KOLs, reaching millions of followers. Paid media and digital engagements amplified the contents and ultimately drove millions of conversion.
