Estee Lauder

2019 Single’s Day EL China Campaign

Results

$70M USD
transactions of its core products sold in the first 25 minutes of pre-sale day.
400,000 units
of ANR Eye Cream sold in first 36 minutes
8.5M
limited edition gift boxes were snatched up under 1hr

Background


Objectives

-To engage and maintain audience’s attention over the course of one of the most popular online shopping days

-Stand out from other popular social e-commerce brands

-Effectively utilize tier-one celebrities and KOLs to our benefit

Strategies

In 2019 Single’s Day, our Shanghai team created contents for EL and distributed them on social platforms with celebrities and KOLs, reaching millions of followers. Paid media and digital engagements amplified the contents and ultimately drove millions of conversion.

More Work