La Mer wanted to promote its traveler’s exclusive hydration serum targeting key cities and airports; New York, Los Angeles and Detroit. The campaign aims to measure the effectiveness of brand assets against influencer assets delivering traveler’s messages.
We connected with Facebook to launch a multicell brand lift study to understand the impact of La Mer’s brand ad recall lift. Using both brand and influencer creative, we targeted exactly the same set of target audience across both cells in order to derive key learnings.
The creative also includes a separate set of messaging, generic vs travel related. This is to better understand the types of messaging that attracts travelers for pretrip and at the airport.