San Francisco Travel Association

Golden Week Campaign

Results

6,870
San Francisco hotel room bookings (21% year over year increase)
83M
Total Views
3.5M
Likes
103K
Comments

Background

Position San Francisco as the top destination for Golden Week travel and also as the best place to start and end the ultimate NorCal road trip.

Strategies

We created a four-part vlog series starring China’s #1 travel influencer, Kiki Fang for SFTA’s branded profiles on Chinese social platforms. The vlog followed Kiki as she enjoyed San Francisco branded experiences, like flying first class on United into SFO, wining and dining on charming Concord streets, and driving through beautiful California wine country to Napa Valley. The content inspired China’s digital-forward FIT travelers to book trips on China’s premier online travel site and campaign partner, Ctrip.

Kiki Fang also posted the vlogs to her own social media to gather organic engagement.

More Work