We created a four-part vlog series starring China’s #1 travel influencer, Kiki Fang for SFTA’s branded profiles on Chinese social platforms. The vlog followed Kiki as she enjoyed San Francisco branded experiences, like flying first class on United into SFO, wining and dining on charming Concord streets, and driving through beautiful California wine country to Napa Valley. The content inspired China’s digital-forward FIT travelers to book trips on China’s premier online travel site and campaign partner, Ctrip.

Kiki Fang also posted the vlogs to her own social media to gather organic engagement.