TCL

Halloween Campaign 2019

Results

12.7M
Impressions
575K
Engagement
247k
Participants across Facebook, Twitter & Instagram

Objectives

Halloween, beloved for its festive traditions, has in recent years become a social media sensation. This year, TCL Electronics saw an opportunity to drive greater awareness of its brand while celebrating Halloween with a global audience, and decided that its key messaging would be “#TCLHallowin - A Halloween Giveaway.”

Strategies

Design a series of poll based posts featuring the living rooms of famous monsters, at the center of which were TCL televisions playing each monster’s unique “worst fear.” Using these visual clues along with a question that hints at the monster’s identity, users submit their guesses for who or “what” owned each living room. We then reveal the identity of each monster (Frankenstein, Dracula, a ghost, and a witch) by adding them to the initial living room image.

- Implement media buys across Facebook and Instagram, which we combined with the organic reach of each post on the two social platforms as well as on Twitter.

- Use IG Story boosts and feed ads promotion for FB to create instant user experiences.

More Work