Tom Ford

Tom Ford Endless Summer H5 Game

Results

19M
Impressions
91.3%
Completion Rate

Background

To digital amplify the at-destination awareness of Tom Ford Endless Summer concept in key airport counters in Europe for Chinese traveler consumers, and drive pre-order site purchases for pick-up at the airport.

Strategies

Hylink developed Tom Ford’s first WeChat H5 targeting Chinese travelers visiting select European doors. The H5 showcased Tom Ford’s travel exclusive Summer Soleil products and aimed to drive sales on the pre-order site. Users were able to create their customized short video with personal signature to share on their social media, and create millions of brand exposure to confirmed travelers to the targeted destinations.

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